The AI Visibility Report
Here is exactly what you get.
A written readout of what AI says about your brand, with the data compiled behind every finding. These pages are from a sample report for a fictional outdoor brand, Harbor & Pine.
Section 01
Executive summary
One page a founder or marketing lead can read in two minutes: your overall AI Visibility Score, the three findings that matter most, and what they mean for the business.
Everything after it is the evidence.
- AI knows the brand, not the category. Named in most answers about Harbor & Pine itself, but in fewer than one in five answers about sustainable outdoor gear.
- Search authority is not carrying over. Ranks on page one in search for two pillars where AI names three competitors first.
- Product pages are hard for machines to read. Product and review markup is missing on the pages buyers ask about most.
Section 02
Pillar map
We start by working out what your brand is known for. Using public search data and your own site, we group the topics you show up for into pillars: the ones you own, and the categories you compete in.
Every score in the report is then broken down by these pillars, so you can see where to invest.
Relative search interest by pillar
Owned
Category
Section 03
Visibility by pillar and AI assistant
The core of the report. For every pillar, on every AI assistant, a score showing how visible your brand is when buyers ask unbranded questions.
Alongside each score you get how you were described, where you appeared in the answer, and example answers quoted in full.
| Pillar | ChatGPT | Gemini | Perplexity | Claude | Google AI |
|---|---|---|---|---|---|
| Owned | |||||
| Brand & products | 88 | 81 | 74 | 79 | 70 |
| Category | |||||
| Trail running shoes | 62 | 48 | 66 | 51 | 44 |
| Waterproof hiking boots | 39 | 22 | 41 | 27 | 18 |
| Sustainable outdoor gear | 14 | 6 | 19 | 9 | 4 |
| Fit & sizing advice | 8 | 3 | 12 | 5 | 2 |
Section 04
Search versus AI gaps
We compare how strong you are in search with how visible you are in AI answers, pillar by pillar.
Where search is strong and AI is weak, you have authority you are not getting credit for. These are usually the fastest wins, and the report ranks them.
Search strength AI visibility
Section 05
Sources AI trusts
When AI answers a question in your market it leans on certain websites. We record every source cited and show you the mix: your own pages, competitors, and third parties such as publishers, review sites and forums.
You see which sources to earn a place on, and which of your own pages are already doing the work.
Share of citations in this market
Your site 11% Competitors 34% Third parties 55%
| Most-cited source | Type | Cites you? |
|---|---|---|
| trailgearreview.example | Review site | No |
| ridgelineco.example | Competitor | — |
| outdoorforum.example | Community | Rarely |
| harborandpine.example | Your site | — |
Section 06
Structured data audit
Structured data is the code on your pages that tells machines what your business, products and content are. We review the JSON-LD on your key page types and report what is present, what is broken and what is missing.
You also get corrected markup, ready for your developer to paste in.
| Page type | Expected | Status |
|---|---|---|
| Home | Organization | Present |
| Product | Product, Offer | Incomplete |
| Product | Review, Rating | Missing |
| Guides | Article, FAQ | Missing |
| All pages | Breadcrumbs | Present |
{ "@type": "Product",
"name": "Ridge Runner Trail Shoe",
"brand": { "@type": "Brand", "name": "Harbor & Pine" },
"aggregateRating": { … } }
Section 07
Prioritized recommendations
Every finding becomes an action, ranked by expected impact and effort and tied to the pillar it should improve.
The list is written so it can go straight to whoever owns your content and your website.
| # | Action | Pillar | Impact | Effort |
|---|---|---|---|---|
| 1 | Publish a sourcing and materials guide | Sustainable gear | High | Medium |
| 2 | Add product and review markup | All product pillars | High | Low |
| 3 | Earn coverage on two review sites AI cites | Hiking boots | High | High |
| 4 | Answer the top sizing questions on-site | Fit & sizing | Medium | Low |
Optional extras
Go further with the same study.
Competitor Analysis
Adds up to three competitors: your share of voice on every pillar, who AI names ahead of you, the sources it cites for them, and where you can overtake.
Expert Readout
A call with one of our consultants after delivery to walk through the findings, answer questions and agree what to do first.